SUNDAY II SUNDAY

Branding, Packaging Design, Art Direction, E-Commerce Site

I worked with the Infinite Looks team when SUNDAY II SUNDAY was just an idea scratched on a piece of paper. I helped to develop the overall branding, identity, and logo. Once we established the visual direction for the brand, I was then asked to conceptualize and design the product packaging for the brand. From bottle sourcing to packaging design, I delivered a final product that aligned perfectly with the brand’s visuals and tone of voice. The clean fonts and muted colors encompass the brand’s modern approach to haircare.